Corporate affairs
Wix was founded in 2006 by Israeli developers Avishai Abrahami, Nadav Abrahami, and Giora Kaplan.[10] With its main offices in Tel Aviv, Wix was backed by investors Insight Venture Partners, Mangrove Capital Partners, Bessemer Venture Partners, DAG Ventures, and Benchmark Capital.[11]
By April 2010 Wix had 3.5 million users and raised US$10 million in Series C funding provided by Benchmark Capital and existing investors Bessemer Venture Partners and Mangrove Capital Partners.[12] In March 2011, Wix had 8.5 million users and raised US$40 million in Series D funding, bringing its total funding to that date to US$61 million.[13]
By August 2013, the Wix platform had more than 34 million registered users.[14]
On 5 November 2013, Wix had an initial public offering on NASDAQ, raising about US$127 million for the company and some share holders.[15]
In 2016, Mark Tluszcz became the chair of the board of directors.
In 2020, Wix's revenue increased to $989 million, a 30% rise year-on-year, primarily due to the shift of businesses online during the coronavirus pandemic. The company added over 31 million new registered users in 2020, reaching a total of 196.7 million by year's end. Wix added approximately 1 million net new premium subscriptions in 2020, surpassing $1 billion in annual collections for the first time. By the end of the year, there were 5.5 million premium subscriptions, a 22% increase compared to the end of 2019.[16]
As of its most recent reporting in June 2024, Wix has over 260 million users worldwide.[17]
Product development
2000s
Wix entered an open beta phase in 2007 using a platform based on Adobe Flash.[18]
2010s
In June 2011, Wix launched the Facebook store module, making its first step into social commerce.[19]
In March 2012, Wix launched a new HTML5 site builder, replacing the Adobe Flash technology.[20]
In October 2012, Wix launched an app market for users to sell applications built with the company's automated web development technology.[21]
2000s
Wix entered an open beta phase in 2007 using a platform based on Adobe Flash.[18]
2010s
In June 2011, Wix launched the Facebook store module, making its first step into social commerce.[19]
In March 2012, Wix launched a new HTML5 site builder, replacing the Adobe Flash technology.[20]
In October 2012, Wix launched an app market for users to sell applications built with the company's automated web development technology.[21]
In August 2014, Wix launched Wix Hotels, a booking system for hotels, bed and breakfasts, and vacation rentals that use Wix websites.[22]
In June 2016, Wix introduced Wix ADI (Artificial Design Intelligence), a platform that uses artificial intelligence to design websites.[23]
2020s
In 2020, Wix launched an additional CMS, EditorX, which included additional CSS features to the original builder.[24]
In July 2023, Wix announced that it would be building on its ADI technology[25] to create an AI powered website generator [26][27][28]
In October 2023, Wix launched the Wix Studio website builder. Co-founder and CEO, Avishai Abrahami described the platform as a “product for agencies”.[29]
In March 2024, the AI web builder, which uses a
Acquisitions
In April 2014, Wix announced the acquisition of Appixia, an Israeli startup for creating native mobile commerce (mCommerce) apps. In October 2014, Wix announced its acquisition of OpenRest, a developer of online ordering systems for restaurants.[35][36][37]
In April 2015, Wix acquired Moment.me, a mobile website builder for events and marketing tools for social lead generation.[38]
On 23 February 2017, Wix acquired the online art community DeviantArt for US$36 million.[39]
