The Santa Monica Mirror is a weekly community newspaper which covers Santa Monica, California. It circulates around 10,000 copies weekly according to their website. The Mirror focuses on local happenings, events, sports, and arts. The Mirror also has a daily updated site with all current and breaking news in Santa Monica and the local area. The paper's stories are written by local residents.[1][2]
History
The publication was founded by Michael Rosenthal, Peggy Clifford, Deborah Daly and Judy Swartz in 1999.[3] When Rosenthal died in 2009,[3] The Mirror was acquired by then Editor-In-Chief Thomas Montemer.[4]
In January 2012, Montemer launched The Santa Monica Beat, a video show averaging five minutes that has new episodes appear every Monday at 9 a.m. at www.smmirror.com.