Rockstar Energy (stylized as ROCKST★R or ЯR) is a brand of energy drinks created in 2001. It had a 10% market share of the global energy drink market in 2020, the third-highest after Red Bull and Monster Energy.[1] In 2020, the Rockstar brand and company were purchased by PepsiCo; in 2025, Celsius Holdings acquired the brand in the US and Canada. Rockstar is based in Los Angeles, California.
History
Rockstar was founded in 2001 by Russell Weiner.[2] Rockstar sought to differentiate itself from the market leader, Red Bull, by using a 16 usoz can size as opposed to Red Bull's 8 usoz can, and drawing attention to this fact with the slogan "twice the size of Red Bull for the same price".[3]