Itazura na Kiss (イタズラな) is a Japanese manga series written and illustrated by Kaoru Tada. Itazura na Kiss was first serialized and published in 1990 by Shueisha through Bessatsu Margaret magazine. It became successful very quickly and became the manga series that Tada became known for in Japan. The manga became so popular that three live TV series have been made so far in 1996, 2005, and 2010, with a sequel of the 2005 drama in late 2007. In 2013, a remake of the Japanese live TV series, called Mischievous Kiss: Love in Tokyo, was made. Despite its success, the manga was never completed due to the unexpected death of the author from a cerebral hemorrhage. However, the manga series continues to be published with the permission of the artist's widower.[2] The manga has sold 35 million copies, making it one of the best-selling manga series of all time.[3]
A drama CD series was released in 2005–2006 and a 25-episode anime adaptation aired in 2008. In an interview, the author's widower, Shigeru Nishikawa, revealed that the manga's intended finale was to be conceptualized in the anime for the first time. Scripts regarding the plot of the anime closely followed the author's planned ending.
On January 27, 2009, Digital Manga Publishing issued a press release announcing the acquisition of the license to publish Itazura na Kiss in English. They published the series in 12 omnibus editions; the first two were scheduled for November 2009 and March 2010, respectively.