Investing.com is a financial data and news platform founded in 2007. Based in Israel, it ranks among the most visited financial websites globally. The site provides free access to real-time quotes, analysis, and market tools in over 30 languages. Its business model relies primarily on advertising, with additional revenue from premium subscriptions launched in 2022. The company has been owned by Hong Kong–based investment firm Joffre Capital since 2021.
Investing.com aggregates content from external sources and has increasingly adopted AI tools for content generation. It has drawn criticism for publishing AI-generated articles that closely mirror original reporting by other outlets without proper attribution, and for allegedly passing user contact data to unregulated offshore brokers.
History
The company was founded in 2007 by Israeli entrepreneur Dror Efrat, Russian Lonny Szneiberg and two other co-founders, initially under the name Forexpros.[7][8][9]
The company was registered and headquartered in Cyprus, but the majority of employees and the CEO resided in Israel.
At the beginning, the portal offered forex analysis, a broker directory, and a discussion forum in English, Spanish, Hebrew and Arabic.During 2008–2009, more editions were added, and the platform expanded its offering from Forex data to encompass other financial instruments.[12][13][14] The content was free and all the revenue came from the advertisement.The company was growing rapidly, a part of its success is explained by the 2008 economic crisis and extreme market volatility.[15]
As of Q2 2012 Forexpros had 2.7 mln unique visitors and 35 mln pageviews per month,[12] and a headcount of 70.[16] In late 2012, ForexPros was rebranded Investing.com.[17]
The company purchased its current domain, Investing.com, for $2.45 mln in December 2012[18] in one of the most expensive domain deals in history.At that point, Investing.com reported having 46 mln visitors and over 400 mln sessions per month, with a daily audience of 5 mln mobile users and 3 bln pageviews.[19][20]
Investing.com's Android app was launched in September 2013,[21] while an iOS version of the app was launched a year later.[21][22] Over time, it added additional localized editions[23][24] and services.[6][25]
Investing.com launched a new version of their cryptocurrency app in 2017.[26]
In April 2018, Mickey Winitsky replaced Itay Gissin as CEO.[27] Winitsky announced a bold expansion strategy for 2018-19.In July 2018, Investing.com signed a memorandum-of-understanding with TokenPost, the largest cryptocurrency news website in South Korea.In September 2018, Investing.com launched AllRates, a personal finance website.[28]
In July 2019, Investing.com launched Investing Money, its personal finance vertical. AllRates, launched a year earlier, was merged into Investing Money.[29] As of 2019, Investing.com had six offices worldwide and 300 employees across Tel Aviv, Madrid, Milan, Tokyo, Mumbai, Seoul, Shenzhen, São Paulo, and Mexico City.[6]
In November 2019, Omer Shvili was appointed CEO, succeeding the founder Dror Efrat.[30] Shvili intended to scale down side projects recently introduced by his predecessors and to concentrate the company's activity on its core business.[31]
In February 2021, Investing.com was ranked as the 194th most popular website in the world, according to Alexa,[32] and one of the top three financial portals.[33]
As of April 2021, Investing.com was available in 24 languages and reported more than 199 million monthly visits.[34] According to its founders, Investing.com's business model focused on aggregating news and data from hundreds of sources rather than independent journalism, which made it easier to scale up to new languages.In 2021, the company was acquired by Hong Kong–based[35] Joffre Capital for $500 million.[10][36] Following the acquisition, Ding’an Fei was appointed chairman of Investing.com.[37] After receiving tax incentives in Israel as a tech company, Investing.com moved its management to Israel and expanded its operations there.[10]
In May 2022, Investing.com launched its premium subscription InvestingPro. In March 2023, the company acquired Streetinsider.com, a Michigan-based stock market news and analysis service provider. Mostly, StreetInsider materials became available on Investing.com free of charge, however some were transferred to the paid content category for InvestingPro subscribers. By that point, Investing.com had reached 60 million unique visitors across 136 countries.[38]
In 2023, Ding’an Fei announced the company's plans to go public within the next five years.[39]
In the first half of 2025, more than 50% of Investing.com's content was created by AI,[40] the content is available in 33 languages.[41]
In April 2025, Investing.com launched WarrenAI, an AI-powered financial assistant.[42]
Business model and revenues
In a 2016 interview to Finance Magnates Dror Efrat explained that the success of Investing.com was in its multilingual offering. As the platform always relied on content aggregation and not on content creation, it was easier and cheaper to break out of the English bubble. Globally, at that point Investing.com was the only multilingual player in the mobile segment.[43] At the end of 2019 FY, the company reported revenues of $60 mln.Efrat stated that Investing.com makes all its money from advertising.[10] According to former CEO Shlomi Biger, their advertisers were "financial brokerage firms, banks, ad-networks, and luxury brands".[44]
Investing.com is widely criticized for using content by other media without crediting or at least linking sources. Its AI-powered articles are edited by a human staff, however the resemblance is always on the verge of direct plagiarizing. Strong suspicions of copyright law violations are voiced by the journalists. In his 2023 investigation, Max Tani of Semafor discovered that original analytical articles from The Motley Fool, FXStreet, and Cryptonewsland.com were published by Investing.com just a few hours after their release and with minimal changes, but without any indication of authorship.[45][46]
Though Investing.com actively promotes its core idea of offering premium services for free,[44] in 2022 it launched a paid subscription and put some content behind a paywall.[39] Investing.com has also faced criticism for allegedly monetizing user registrations by passing contact details to unlicensed offshore brokers, leading to unsolicited marketing calls.[47]
