HubSpot, Inc. is a US-based developer and marketer of software products for marketing, sales, and customer service. HubSpot was founded by Brian Halligan and Dharmesh Shah[2] in 2006.[3] The global headquarters is in Cambridge, MA.[4]
The company grew from $255,000.00 in revenues in 2007 to $15.6 million in 2010.[5][6] Later that year, HubSpot acquired Oneforty, the Twitter app store founded by Laura Fitton.[7]
HubSpot filed for an IPO with the Securities and Exchange Commission on August 25, 2014, requesting to be listed on the New York Stock Exchange under the ticker symbol HUBS.[12] They raised more than $140 million by selling shares for $25, which then peaked at $840 in November 2021.
In July 2017, HubSpot acquired Kemvi, which applies artificial intelligence and machine learning to help sales teams.[13]
On January 31, 2023, HubSpot announced the first layoffs in the company's history. Affecting approximately 500 employees, this layoff eliminated 7% of its total workforce. On the same day, HubSpot also announced plans to restructure its Cambridge campus, centralizing operations within a nearby office the company had already been leasing.[14][15]
In September 2023, HubSpot announced the launch of HubSpot AI, an AI-powered service for marketing, sales and service departments, and the relaunch of Sales Hub.[18]
In April 2024, Reuters reported that Google was considering a bid to acquire HubSpot.[19] The report led to shares of the company spiking by 5%.[20] This news garnered a mixed response from industry leaders and users, 48% said they would be triggered to consider alternative software.[21] In July, it was reported that Google had given up on its effort to acquire the company.[22][23]
In November 2025, the company acquired XFunnel, an Israeli startup developing tools for AI-driven search and "answer engine" optimisation.[26]
In February 2026, HubSpot acquired the creator-led entrepreneurship publication Starter Story.[27]
HubSpot Marketing Software provides tools for social media marketing, content management, web analytics, landing pages, customer support, and search engine optimization.[5][28][29][30][31]
In 2010, an article in the Harvard Business Review said that HubSpot's most effective inbound marketing feature was its free online tools.[32] One such tool, the Marketing Grader, assessed and scored website performance.[33][34] The company introduced a Twitter tracking feature in 2011.[35][36]
In September 2025, HubSpot announced new features and updates, including Breeze AI Agents and the Breeze Assistant, a Data Hub, and SMART CRM improvements.[37]
In March 2026, HubSpot announced Sidekick, an internal AI-powered code review tool designed to analyze pull request changes and provide automated feedback to developers.[38]
The company launched HubSpot CRM Free in 2014.[39] The CRM product tracks and manages interactions between a company and its customers and prospects.[40][41][42]
In July 2025, HubSpot released a CRM connector for Anthropic’s Claude, enabling users to access and analyse CRM data through natural language queries.[43]
For the full year 2025, HubSpot reported total revenue of US$3.13 billion, an increase of 19% compared to 2024. It also reported 288,706 customers as of December 31, 2025, up 16% from a year earlier.[75]
In July 2015, HubSpot's CMO, Mike Volpe, was dismissed for violating HubSpot's code of business conduct. It was found that he tried to obtain a draft copy of the book Disrupted: My Misadventure in the Start Up Bubble, written by his former employee Daniel Lyons.[76][77] According to an article in The Boston Globe, records obtained under the Freedom of Information Act indicated that HubSpot executives considered the book "a financial threat to HubSpot" and Volpe used "tactics such as email hacking and extortion" in the attempt to prevent the book from being published.[78]
In April 2016, after his book was published, Lyons wrote in The New York Times that HubSpot had a "frat house" atmosphere. He also called the company a "digital sweatshop" in which workers had little job security.[79] Later that month, HubSpot's founders gave an official response to the book, in which they addressed several, but not all, of Lyons' claims.[80]
In March 2026, HubSpot amended its bylaws to designate U.S. federal courts as the exclusive forum for securities law claims. The change was intended to streamline litigation, reduce the risk of parallel proceedings in multiple jurisdictions, and provide greater procedural consistency.[81]
The Boston Business Journal named HubSpot a "Best Place to Work in 2012".[82] In 2015, the company was named the best large company to work for in Massachusetts by The Boston Globe.[83][84] In 2017, HubSpot was named seventh by CNBC as one of the best places to work.[85] Glassdoor named HubSpot the best place to work in 2020 and the #2 best place to work in 2022.[86][87] In 2024, HubSpot was listed among the top marketing & digital advertising software products by G2, a platform that ranks software products based on user reviews and ratings.[88]
In January 2026, PCMag named HubSpot Marketing Hub its Best Overall email marketing software and awarded it an Editors’ Choice distinction, highlighting its integrated CRM and marketing automation features while noting its pricing complexity and learning curve.[89]
HubSpot's AI-powered Content Hub (formerly CMS Hub) is used for content creation such as blog post and image creation, as well as web development.[50] Features of Content Hub include A/B testing, AI blog writing, landing page and website optimization, brand voice, and content remixing.[51] HubSpot's Website Migration Service makes websites compatible with Content Hub.[52]
HubSpot launched Data Hub, formerly known as Operations Hub,[53] in 2021 as an extension of the customer relationship management tool.
Sales Hub launched in 2014 and received a major update in 2023.[54][55] The Enterprise tier intended for large businesses launched in 2018.[56] Features of Sales Hub include automation, lead conversion and scoring, smart notifications, and custom reporting, as well as duplicate detection, list segmentation, messaging, shared calendars and inboxes, and integration with social media platforms.[57][58] The platform integrates with email providers including Gmail and Outlook.[59] Sales Hub supports electronic signature software and multiple currencies.[57]
In 2020, Sales Hub's Enterprise tier began offering configure, price and quote software and connectors to accounting systems.[56] In 2023, Sales Hub began offering AI Forecasting, an artificial intelligence tool that "improves the accuracy of future sales projections by tapping into HubSpot's predictive AI and historical sales feature", according to TechTarget.[60]
HubSpot's customer service software, Service Hub (previously known as Customer Hub)[61] was announced in 2017, moved out of beta testing in 2018,[62][63] and was updated in 2022. The contact center platform provides self-service automation, Twilio telephony,[64] as well as "sentiment analysis and churn forecasting" and testimonial capturing, according to The Irish Times.[61] TechCrunch says Service Hub provides tools for customer communication, developing a "company knowledge base", surveys, and a dashboard for team tracking.[62] In 2024, updates included a help desk for users to monitor calls, chat, email, and SMS, and ticket summaries and responses generated via AI. Service Hub can provide customer health scoring.[65]
HubSpot's Smart CRM uses the Breeze artificial intelligence (AI) sales tool. There are multiple tiers offering various features such as analytics, conversation analysis, custom reporting, forecasting, payment processing, and video messaging.[66] ChatSpot uses ChatGPT to combine data from Smart CRM to answer a user's questions about business prospects and clients. Smart CRM can also be used to create marketing content and messages. It can import data from LinkedIn because of HubSpot's partnership with the social networking service.[67] A partnership between HubSpot and Amplitude, Inc. combines Smart CRM with the digital analytics company's customer behavior data.[68]
HubSpot Academy is an online training program with free courses for content, email, inbound and social media marketing, as well as graphic design, web development, and search engine optimization.[69][70] Some of the courses offer certifications.[71] In 2022, Avi Stern of The Jerusalem Post and Christian Rigg of TechRadar described the Academy as "one of the nation's leading digital marketing sources for businesses" and "an industry-leading learning center for all things CRM", respectively.[72]
HubSpot has been described as unique because it strives to provide its customers with an all-in-one approach.[30][73] A 2012 review in CRM Search said HubSpot was not the best business solution in each category but that taken as a whole, it was the best "marketing solution" that combined many tools into one package.[10] It identified HubSpot's "strengths" as the sophistication of its call to action (marketing) tool, its online ecosystem, and its "ease of use". Its weakness was described as having "more breadth than depth." The review said the lack of customization and design tools could be limiting and that it was missing advanced features such as business process management (BPM) tools to manage workflow.[10]
HubSpot hosts an annual marketing conference for HubSpot users and partners called "INBOUND". The event is typically located in Boston. In 2019, HubSpot hosted its largest conference in the event's history, with a record of over 26,000 attendees from 110 countries.[74] The first INBOUND conference took place in 2012.
