Gold Flake is an Indian cigarette brand that has been on the market for over a century.[1]
Gold Flake is sold in a multitude of varieties, including Gold Flake Kings (84mm), Gold Flake Kings Lights (84mm), Gold Flake and Gold Flake Lights. This brand is owned, manufactured and marketed by ITC Limited.[2]
History
Gold Flake was first produced by Stephen Mitchell & Son of Glasgow. From 1901, Bristol's W.D. & H.O. Wills, a subsidiary of Imperial Tobacco, took over production. "Gold flake" refers to cigarettes made using bright rich golden tobacco. After 1912, the biggest change came in 1971 with the introduction of Gold Flake Kings, followed up with the launch of Gold Flake Kings Lights in 1999.[3]