Aftermath
The biggest loser among boo.com's investors was Omnia, a fund backed by members of Lebanon's Hariri family, which put nearly £20 million into the company.
Creditors, most of whom were advertising agencies, were owed around £12 million. Over 400 staff and contractors were made redundant in London and around the world, and many had not been paid for several months.
In a widely circulated article,[14] former Interim CTO Tristan Louis broke down the problems that plagued the company, in one of the first post-mortems of a technology company posted online.
Fashionmall.com, which had been operating since 1994, bought the remains of Boo.com, which included brand, web address and advertising materials but no physical assets, software or distribution channels.[13] The deal also included the Miss Boo character. Boo's main assets, its software and technology, were sold to Bright Station, a British company run by Internet entrepreneur Dan Wagner, for $250,000 and served as the basis for Venda Inc.[13] Wagner credited the technology he acquired as key to Venda's success (and its acquisition by NetSuite for $50 million in 2014).
Less than $2 million was earned by selling all Boo's remaining assets.[15]
Of the original global boo.com staff only one worked for both boo.com incarnations. Bill Burley of the original boo.com staff in New York City is a retail executive in buying and merchandise planning. Burley was hired by fashionmall as the Global Fashion Director of the new boo. He reported directly to Buggeln.[16]
In 2005 CNET called Boo.com the sixth greatest dot-com flop.[17]
