BarNone (1-800-BarNone) was a lead generation company based in Oakland, California, USA. BarNone was founded in 1995,[1] and was later purchased by the First Advantage Corporation in 2005 for their Dealer Services segment.[2] They were later sold to Centrro, Inc. in August 2009.[3][4]
BarNone connected consumers seeking an auto loan with auto dealerships. Consumers were targeted through direct mail, television ads, and internet marketing.[5] BarNone targeted consumers who typically have bad credit that needed help with an auto loan.
In 2002, BarNone Inc. acquired rights to "adopt" the former